Gross margin, engineered.

We raise Gross Margin—at constant price—by cutting landed cost: value engineering, should-costs and negotiations (incl. MOQ/terms), alternative sourcing, packaging density, and lawful tariff strategies (HTS/origin/valuation, First Sale).

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How we cut landed cost

*Tariff decisions are finalized by your broker/council. No gray-market tactics.

We are margineers

  • Consumer Goods & Small Appliances: Kitchen and home goods, home appliances, outdoor & travel, health & beauty, oral and personal care, textile & clothing, packaging & paper goods.

  • 2–3-week GM Optimization Sprint → optional advisory.

  • GM calculator, tariff memo, should-cost + negotiation pack, alt-sourcing shortlist, DDP/FOB decision, 90-day plan.

Cost is engineered, not guessed. We’re a founder-led studio that raises Gross Margin at constant price by engineering landed cost—design and supplier economics through lawful tariff strategy and lifecycle discipline. We bring vetted specialists only when needed; broker/counsel make the final HTS/origin/valuation calls.

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Person pressing their hands on a large, white dough or bread sheet on a roller machine.
Industrial factory with multiple machines on green conveyor belts, assembling plastic medical or lab equipment, with a worker in red handling items on the left side.
Close-up of a manufacturing machine with a long metal rod and blue tubing over a green conveyor belt in an industrial setting.

Our Core Services

Factory → DC scope. Price held constant.

GM Optimization Sprint - Cost Optimization

2–3 weeks → GM calculator (constant price), tariff memo, should-cost & negotiation pack, alt-sourcing, DDP/FOB decision, 90-day plan.

Tariff & HTS Health Check

Reclass/origin/valuation scenarios (incl. First Sale), exclusions map, duty/tax per-unit model, broker/counsel sign-off memo.

Product Lifecycle Management

Due-diligence kit, teardowns & competitive analysis, test-to-failure plan, field reliability loops, warranty/guarantee rules.

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What our partners are saying

  • Portrait of a man in a tuxedo with a bow tie, sitting on stairs, with a brick wall and speakers in the background.

    "Chu is, in my opinion, one of the best early-stage supply chain and product leaders out there."

    Joe P, Co-founder, CEO at Fable

  • Portrait of a smiling Black man with short hair, wearing a light blue collared shirt against a blue background.

    "Chu has an incredible amount of expertise in the hardware/manufacturing sector."

    Richard M - Co-founder & CEO at Partsimony

  • Woman with long brown hair sitting outdoors near colorful plants and a staircase.

    “It has been such a pleasure getting to know you these past few days! You're a force.”

    Vanessa D - Founder & CEO at Arber

  • "I'm always impressed by your work in the B2C space and even more so by your passion and dedication!"

    Stewart K - CEO of ACLIV

Book a GM Teardown

Sketch → Shelf (Ops Edition)

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Where 3–7 Gross Margin points hide

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Weekly, numbers-first. Teardowns of design, sourcing, packaging density, tariff, and compliance moves that add GM pts—with price held constant.

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Pack density that doesn’t break compliance

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First Sale: pre-checks that actually pass

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MOQ mathematics: cash vs margin

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